Preston Wiley - My lesson in misspellings
The other day I was sifting through my referral logs and I noticed a surprising trend - more often than not when somebody found my site by searching for my name they weren’t searching for “Preston Wily” (the right way to spell my name), but “Preston Wiley.”So what does this mean to an internet retailer (or anybody who owns a website)? Optimize your site for common misspellings of your website! This is usually surprisingly easy to do and, if you’re like me, could possibly drive more traffic than the correct spelling.By the way most of the other Preston Wiley’s are smarter than me - I found a doctor, a programmer, a webmaster… maybe I should change my name.
The Margin Manifesto - A great read for internet retailers
Every internet retailer should read The Margin Manifesto - in this day and age of “oh, just give stuff away” and companies openly admitting that they are “pre-revenue” The Margin Manifesto is something that actually makes sense from an internet retail perspective.The advice actually seems pretty intuitive and obvious, but as a friend remarked yesterday several business people want to “have the wedding, but not the marriage.” They want the business cards, email address, website, etc., but not true fiscal responsibility.Profits continue to drive valuations even when hype is punished by the market.