Some people don’t “get it”
With the explosive growth of internet retail I always kind of wondered why more traditional retailers weren’t decimating their online counterparts with better websites (with the obvious advantage of better distribution).Over the past few years we have seen more and more retailers turn to the internet and actually do a pretty good job. I would put Target, Best Buy and (begrudgingly) Walmart on that list.The bigger question, really, is can old companies adapt and compete when all the rules change? We know from history that some can, and some can’t.Maurice Levy is a good example of somebody who really gets the new digital era. As the CEO of the 4′th largest advertising company in the world his ability to innovate and maintain his company’s dominance in traditional media should be frightening to would-be competitors. (Note: he has been known to criticize the web 2.0 business model, but come on, who wouldn’t?)We have a lot of examples, however, of people who really don’t get it - and when I read things like Donald Trump’s assessment of email in the work place I breathe a big sigh of relief…
Checking Adsense on a Palm
If you own a few sites with Adsense you are probably addicted to checking your earnings several times a day. One of the problems I always had was checking Adsense on my Treo - the login boxes would not load.I finally figured it out. Here are my tips:1) Change the browser to “Wide Page Mode” as opposed to “Optimized Mode.” It makes navigation a little trickier (you have to scroll in 2 directions), but this was the only way I could login to Adsense.2) When you try to go back in later it will tell you that your browser is not set to accept cookies even though it is. This only happens after you have logged in once. Go clear your cookies out and reload the page - that should fix it.3) Develop a Palm Adsense client and I will provide a free, in-depth review on this site.
Pubcon 2007
Last week I had a chance to attend Pubcon, a Webmaster World marketing convention, for the 3′rd year in a row.As always, I learned a lot from the sessions and came home with more ideas than we could ever implement to improve our website.While I think some people can get carried away with attending conferences, if you haven’t ever attended one Pubcon would be a good way to get your feet wet. The show is less expensive, smaller and caters mostly to smaller companies. The one thing I wish Pubcon had was more advanced sessions - more than once I wondered if the information wasn’t too basic.