Godaddy Always Takes 2 Clicks
Every time I want to do something on the godaddy website I get an error the first time I try and it works the second time.This has been happening for me for at least a year - am I alone here? How must that impact their conversion rate if it happens for even a small percentage (say 5%) of their users?
Customer Service vs. Being Accommodating
We had a conversation here at Sewell the other day about the differences between an internet retailer offering good customer service and being accommodating.Basically, some companies (B&H, Crutchfield, etc.) really go out of their way to make sure that people are always treated well - this obviously involves huge payroll expenses and training. Other companies have extremely liberal return policies (sometimes even shipping you a return label with your order) - some examples include Buy.com and Zappo’s.To be honest, I’m not sure whether most customers prefer good customer service, or easy-to-use self-serve tools. My hunch is that a frequent online buyer would value an accommodating company above a company with top-tier customer service, but there are obviously room for both online (and some companies probably do both well).