A Good Guide to Scraper Sites and Duplicate Content
Anybody who knows me know that I hate scraper sites - they pollute the internet and give SEO’s a bad name. That being said, it’s not necessarily the SEO’s who are at fault here - the search engines need to clean up their algorithms and stop re-enforcing this undesirable behavior (which they do with Adsense payouts).
Here is a great guide to scraping sites that I recommend all internet retailers check out. More than likely you have been or will be the target of a scraper at some point and you will inevitably have to deal with Google’s duplicate content filters… it’s not fun. You should know what you’re dealing with.
On a side-note, Stuntdubl has a great SEO blog that I recommend internet retailers (or anybody for that matter) check out.
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Google Analytics is only a small demonstration of the knowledge and information that google collects from a simple line of code on a page. I’m pretty confident that search engines have the technology and capability to identify real scraper sites and could stop servicing adsense if they wanted. Really though, it’s not in their best interest to stop them (adsense creates a ton a revenue for google) and so I expect it will keep going for some time to come.
Comment by johnny — December 26, 2005 @ 5:42 pm
John,
I totally agree - apparently “Don’t be evil” does not preclude “Make a ton of money for shareholders.”
Preston
Comment by admin — December 26, 2005 @ 11:25 pm
[…] I have always been annoyed with scraper sites and have spent quite a bit of time worrying about losing rankings to them. Adam Lasnik put my mind at ease to some degree with a recent post on Google’s Official Webmaster Central Blog. I highly recommend any retailer check it out. […]
Pingback by The Preston Blog - An internet marketing blog for internet retailers » Duplicate content myths debunked by Adam Lasnik — December 19, 2006 @ 5:46 pm