Advertising in Podcasts
Any internet advertiser looking for a great advertising opportunity should seriously consider sponsoring a podcast. When I first started listening to podcasts I just fast-forwarded through commercials because it seemed easy to do. Now, however, I have iTunes setup to only leave podcasts on my iPod that have not been listened to - so I have to actually listen to the entire podcast (including commercials) for iTunes to remove the song from my iPod.
I was just thinking about this the other day and podcast commercials are the only forms of advertising that I ever subject myself to - I’m not sure how many people, like me, utilize iTunes’ ability to automatically remove shows that have been listened to, but if it’s significant it seems that advertising in podcasts is going to continue to become popular. On a side-note, you can really hit a targeted demographic because of the variety of podcasts out there.
No Comments »
No comments yet.
RSS feed for comments on this post.
| TrackBack URI
You can also bookmark
this on del.icio.us or check the cosmos