Advertising on Ask Jeeves
Typically in the world of marketing, or in business for that matter, consumers and suppliers are both better off when middlemen are cut out of the equation. A good example of this is Business.com - I have met a lot of advertisers that swear that Business.com is an effective advertising channel but in my experience Business.com just advertises in a lot of places that I could advertise directly on, such as Yahoo.
A weird anomoly I noticed recently is advertising directly on Ask Jeeves versus advertising through Google Adwords with Google syndicating content to Ask Jeeves. Allowing Google to syndicate ads to Ask Jeeves (for our most popular keywords) is actually cheaper than advertising directly with Ask Jeeves. I guess Google has enough clout that they can negotiate competitive pricing with Ask Jeeves and make a decent margin marking their average PPC up less than Ask Jeeves does for end-users.
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