Adword’s “My Change History”
This is a cool new tool that you can find in the “tools” section of your Adwords account. It allows you to see changes that you have made to your ads over the past 3 months. If you are testing ad copy this is a great tool - I always lose track of when I make changes so I don’t know whether to attribute an increase or decrease in the effectiveness of the ad to a change that I made or just natural variation.
I really like the implementation of the new tool but I would really like to see Google store information for a longer period than three months - without a significant volume many small retailers may find three months of data worthless. I did read, however, that this tool is available through the API so it does create some opportunities for third-party tools that can track changes over a longer period of time.
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It looks alright but I would really like it if they would tie it in with my conversion tracking - I just wish I could get a graph showing when changes took place along with my overall conversion rates on terms. Maybe that’s just wishful thinking.
Comment by mike — September 9, 2005 @ 12:45 pm