Cut your credit card fees this holiday season
https://checkout.google.com/sell?promo=sbhpGoogle checkout (in what Henry Blodget considers a sign of weakness) has decided to make the service free through the end of 2006. Apparently they only have a few hundred merchants signed up - not too good.I have talked to a couple of people who have used Google Checkout, however, and they both agreed that it was well streamlined and they prefered it to paypal - I can’t think of an advantage that google checkout would have but that was the feedback.Either way it is worth offering to the few customers who might use it since you’ll be saving a transaction cost. Someday I would like to see a study showing what the average transaction fee for a merchant is and what their average net profits are - I have a feeling that many companies are making their credit card processors more money than they are making themselves!
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