Duplicate content myths debunked by Adam Lasnik
I have always been annoyed with scraper sites and have spent quite a bit of time worrying about losing rankings to them. Adam Lasnik put my mind at ease to some degree with a recent post on Google’s Official Webmaster Central Blog. I highly recommend any retailer check it out.
Also, an often overlooked problem with duplicate content is having empty categories. If you’re a retailer with hundreds of blank categories (and hence hundreds of very similar pages with no unique content) you should consider either blocking said categories or not creating them until they are populated with products. I made this mistake one time and ended up with all of my pages (except my home page) in the supplemental index until I fixed it.
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