Google makes Urchin free

If you’re looking for a decent analytics package Statcounter may no longer be your best option. In March Google announced its purchase of site-analytic software developer Urchin Software Corp. Urchin’s analytics package is great for small businesses, but up until today I couldn’t justify the $200 per month pricetag for the package compared to Statcounter’s $30 option.

Today, however, Google renamed Urchin “Google Analytics” and made the product completely free. If you have more than 5 million pageviews per month you will have to sign up for an Adwords account, but Adwords requires no minimum spend and you are then entitled to unlimited pageviews.

One of the coolest things about this is the tight integration with Adwords for advertisers - easily track your conversion rates, average revenue per visitor and more. In my opinion this marks the beginning of a new era for Google - in the past they have focused primarily on offering free consumer software technologies, but this is the first enterprise-level business product that I have seen them (or any other company) offer free of charge.

8:43 pm

3 Comments »

  1. I’ve been waiting for this since they announced the purchase of Urchin. Unfortunately, they’re not releasing Urchin 5 for free (which was the last non-hosted version - still costs $900). Oh well, we’re going to try it out anyway.

    Comment by Zach — November 15, 2005 @ 9:14 am

  2. Good point, Zach. I didn’t realize that they were still offering Urchin 5 for sale. Anybody interested in the differences between Google Analytics and Urchin 5 can read about them here.

    Comment by admin — November 15, 2005 @ 9:19 am

  3. […] Examples of some JavaScript snippets that people often clutter their pages with include StatCounter, Google Analytics, different affiliate programs (most use JavaScript), Google Adsense, Yahoo Publisher Network and tons more. […]

    Pingback by The Preston Blog - An internet marketing blog for internet retailers » JavaScript on webpages — December 20, 2005 @ 6:43 pm

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