Google’s “Jagger” Update
So Matt Cutts was recently dubbed “The Mick Jagger of Search” and Google’s latest update has been nicknamed “Jagger” by WebmasterWorld… apparently not a coincidence.
So what does Google’s most recent update mean to internet retailers? Well, first of all, it looks like Google is discounting the weight of reciprocal links so I would definitely advise retailers to stay away from companies like linkmarket, etc. Google also seems to be favoring freshly updated content even more than they used to - another argument for starting a corporate blog if you haven’t already.
An interesting sidenote to this update is that MSN is now showing a page rank of 2 - apparently it has to do with a 302 redirect. Without the “www” preceding it apparently MSN has a PR of 8, but they are redirecting all requests to “www.msn.com” which only has a PR of 2 - I’m sure by now the guys over at MSN have realized what is happening and put a 301 redirect on msn.com (which is a permanent redirect and will pass PR) so expect them to be back up to an 8 in the next update. OK, maybe they won’t do anything - I’m guessing MSN doesn’t care too much about Page Rank.
Google’s Jagger update is probably the most drastic update we have seen in at least a year or so - a lot of people claim that Page Rank doesn’t make a big difference in the traffic you will see coming to your website, but that simply isn’t true - there is a strong correlation between a site’s Page Rank and the attainability of certain keywords and phrases in Google - of course there is more to the equation than having a high PR (keyword density, SEO-friendly URL’s, etc.), but it is definitely a significant factor.
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