How long does a Google reinclusion request take?

If you’ve made a mistake (or been burned by your SEO, web designer, etc.) and you’ve been kicked out of the index you will probably need to file a reinclusion request to let them know you took care of the problem. You can do this through Google’s Webmaster Central.

The last time I did one of these was several months ago and it took at least a month until an engineer reviewed/approved reinclusion. Two weeks ago, however, I submitted another request (for a different site) and it is now appearing in the index.

I am impressed at this relatively quick turnaround time. One thing Google does well is manage expectations - they made it clear that it could take several months. I was pleasantly surprised that it was just a couple weeks. That is an important lesson for internet retailers to learn when considering return policies, shipping deadlines, etc.

11:43 am

1 Comment »

  1. Maybe that’s why when I called Domino’s last night they told me my pizza would be here by next Tuesday. Boy was I surprised when it only took 1 1/2 hours! But seriously on that note, you also don’t want to let customers get the impression that you’re lying to them if you know something will only take a certain amount of time, but you superinflate it for the aforementioned effect.

    Comment by Lewis — March 29, 2007 @ 3:47 pm

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