Image alt text and a href title text

I’ve been doing some research on alt text in image tags and the difference between that and title text in a href tags. I’ll confess that I never use a title tag on an a href, but apparently doing so with a text link shows the title tag when you hover over the link.

Hover over this link for an example:

Internet Retail Blog

Nobody (other than Matt Cutts and company) can know for sure whether there is any SEO benefit to adding title text to the a href, but we do know that the engines put a strong weight on the words that are actually linked (in this case “Internet Retail Blog”).

When linking images, however, what you see when you hover (and what is subsequently passed in the form of anchor text) is the alt text on the image tag. So using alt text on an image tag is a great opportunity to provide some anchor text while title tags should be used primarily for navigational reasons.

(Thanks to Zach for bringing this issue up)

7:10 pm

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