Internet retail contests
During the holidays it isn’t uncommon for us to receive some free swag from suppliers - just free samples of cool new stuff they want to show off in hopes that we will carry it. Sometimes they send it as a gift and sometimes they just do a “free giveaway” with a minimum purchase.We actually got some cool Scosche stuff this year and were having a hard time deciding what to do with it. Of course we always could have received it into inventory and sold it, but that just didn’t seem right with a gift.In the past we just took turns keeping the cool stuff (the only cool swag we ever got was from Google until recently), but this stuff was too cool to come to an amicable agreement. We decided to be creative and launch “The Amazing Sewell Holiday Giveaway” (hat tip to Kartch for coming up with the name and designing the page).In our monthly email we just told everybody we had a cool bluetooth car kit and whoever could give us the best reason that they deserved the kit would win it. We had a lot more entries than I expected (click here to read a sample of the entries) and I learned that a lot of our customers are way more creative than I would have expected. I especially enjoyed Tom and Chuck’s entries. In fact they were both so good that we decided we had to give out two prizes - Chuck received a pair of bluetooth headphones from Scosche.If you receive swag from suppliers consider trying out a contest - we saw a side of our customers that we never see, we increased the exposure of our supplier’s product and nobody got hurt deciding who got to keep the coolest stuff - Michael Scott would call that win-win-win.
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