InvisibleShield and Social Media
A few months ago one of my good friends, Cameron Gibbs, went to work at InvisibleShield, a company that makes scratch-proof covers for iPods, laptops, cell phones, etc.
Today he sent a link to a YouTube video that they made showing just how strong their shields are - check it out. I think this is a really good example of harnessing the power of social media - Gibbs - who would have thought? 
What I really like about it is that they found something that actually made a very boring product interesting. The last thing that anybody wants to sit and watch is some video about how a little piece of plastic keeps your cell phone from getting scratched - watching the shield keep 1k pounds of weights from crushing the phone, though, makes it a little more exciting.
While InvisibleShield isn’t an internet retailer (they do have their own web store, but I have a feeling that the majority of their sales will go through distribution channels with time), it’s an important lesson for internet retailers - just because your products are boring doesn’t mean that your marketing should be!
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That video is super cool! I’m glad I have it on my treo!
Comment by Jen — February 21, 2008 @ 6:36 pm
Wow, that is impressive! I’m going to make a 1,000 lbs - proof t-shirt out of this stuff.
Internet marketing tip: If you’re going to astroturf your own youtube video, make your name something other than “internetmarketingguru” - it makes it kinda obvious.
Comment by sam — February 22, 2008 @ 4:02 am
Hahah - yeah, I noticed the same thing. And there did seem to be an awful lot of people creating youtube accounts just to add that video as a favorite
Comment by admin — February 22, 2008 @ 9:23 am
That was really an amazing video. This is really a creative idea to promote the product to make it more attractive despite the fact that the product is weary.
Comment by idris — March 12, 2008 @ 6:27 am
That was really an amazing video. This is really a creative idea to promote the product to make it more attractive. I’d suggest online retailers to view this video.
Thanks.
Comment by idris — March 12, 2008 @ 6:29 am
Net MLM Profits…
\”We are living in an age of repersonalization and individualization. People, products and services are all seeking an individual identity. Taste, desire, ambition and lifestyle have made shopping once again a form of personal expression. A computer …
Trackback by Net MLM Profits — April 4, 2008 @ 5:35 am
[…] Invisible shields can apparently keep 1,000 lbs. from breaking your precious phone. Thanks, Preston. […]
Pingback by A Little Love » a gthing science project — April 4, 2008 @ 2:58 pm
High quality covers on all gadget accessories are available at Shield Zone…..!
Comment by Chris — April 14, 2008 @ 1:29 am