InvisibleShield and Social Media
A few months ago one of my good friends, Cameron Gibbs, went to work at InvisibleShield, a company that makes scratch-proof covers for iPods, laptops, cell phones, etc.Today he sent a link to a YouTube video that they made showing just how strong their shields are - check it out. I think this is a really good example of harnessing the power of social media - Gibbs - who would have thought? :)What I really like about it is that they found something that actually made a very boring product interesting. The last thing that anybody wants to sit and watch is some video about how a little piece of plastic keeps your cell phone from getting scratched - watching the shield keep 1k pounds of weights from crushing the phone, though, makes it a little more exciting.While InvisibleShield isn’t an internet retailer (they do have their own web store, but I have a feeling that the majority of their sales will go through distribution channels with time), it’s an important lesson for internet retailers - just because your products are boring doesn’t mean that your marketing should be!
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That video is super cool! I’m glad I have it on my treo!
Comment by Jen — February 21, 2008 @ 6:36 pm
Wow, that is impressive! I’m going to make a 1,000 lbs - proof t-shirt out of this stuff.
Internet marketing tip: If you’re going to astroturf your own youtube video, make your name something other than “internetmarketingguru” - it makes it kinda obvious.
Comment by sam — February 22, 2008 @ 4:02 am
Hahah - yeah, I noticed the same thing. And there did seem to be an awful lot of people creating youtube accounts just to add that video as a favorite
Comment by admin — February 22, 2008 @ 9:23 am
That was really an amazing video. This is really a creative idea to promote the product to make it more attractive despite the fact that the product is weary.
Comment by idris — March 12, 2008 @ 6:27 am
That was really an amazing video. This is really a creative idea to promote the product to make it more attractive. I’d suggest online retailers to view this video.
Thanks.
Comment by idris — March 12, 2008 @ 6:29 am
[…] Invisible shields can apparently keep 1,000 lbs. from breaking your precious phone. Thanks, Preston. […]
Pingback by A Little Love » a gthing science project — April 4, 2008 @ 2:58 pm
Great post! I’ve been reading a lot about Jeff Paul and his products. I’ve been using his system for quite some time now.
Comment by Make Money on the Internet — June 11, 2009 @ 11:35 pm