Comments on: MAP and free shipping http://www.prestonwily.com/archives/map-and-free-shipping Marketing, experiences, random thoughts... Sat, 31 Jul 2010 08:55:55 +0000 http://wordpress.org/?v=2.2.3 By: Generic Ultram http://www.prestonwily.com/archives/map-and-free-shipping#comment-115786 Generic Ultram Wed, 13 Jan 2010 19:52:54 +0000 http://www.prestonwily.com/archives/map-and-free-shipping#comment-115786 <strong>Ultram Generic...</strong> Stop suffering and buy generic ultram without prescription.... Ultram Generic…

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]]> By: Jason Mathison http://www.prestonwily.com/archives/map-and-free-shipping#comment-14110 Jason Mathison Tue, 22 May 2007 17:15:06 +0000 http://www.prestonwily.com/archives/map-and-free-shipping#comment-14110 My experience with MAP is that it is something that many multi channel merchants deal with on a regular basis. There are obviously pros and cons but some of the benefits that I can see are that it allows the manufacturer to help promote fair and open competition between both the online and offline retail chains. My experience with MAP is that it is something that many multi channel merchants deal with on a regular basis. There are obviously pros and cons but some of the benefits that I can see are that it allows the manufacturer to help promote fair and open competition between both the online and offline retail chains.

]]> By: admin http://www.prestonwily.com/archives/map-and-free-shipping#comment-336 admin Sun, 19 Mar 2006 20:23:55 +0000 http://www.prestonwily.com/archives/map-and-free-shipping#comment-336 I think the point of MAP is that you are protecting your most valuable customers - a retailer is going to feel a lot better working with a particular supplier if they know that they have a protected margin and some little guy with a yahoo store can't come and sell the product at a 2% margin. I think the point of MAP is that you are protecting your most valuable customers - a retailer is going to feel a lot better working with a particular supplier if they know that they have a protected margin and some little guy with a yahoo store can’t come and sell the product at a 2% margin.

]]> By: derek http://www.prestonwily.com/archives/map-and-free-shipping#comment-335 derek Sun, 19 Mar 2006 19:16:39 +0000 http://www.prestonwily.com/archives/map-and-free-shipping#comment-335 From the suppliers perspective I don't understand the concept of MAP - why does it matter to them what price their retailers are charging? And by keeping it higher don't they expose themselves to the threat of end-users buying other brands that don't intentionally charge more? From the suppliers perspective I don’t understand the concept of MAP - why does it matter to them what price their retailers are charging? And by keeping it higher don’t they expose themselves to the threat of end-users buying other brands that don’t intentionally charge more?

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