Podcasting for Retailers
As always we have been looking for more ways to interact with our customers here at Sewell. We currently have a blog that is focused on providing tech support and tips on some of our products - it has been nice because it helps out our existing customers and attracts some traffic from potential buyers looking for a solid company that actually knows what they are talking about.
In the marketing department, however, we really wanted to find a way to share more information with our customers before they make their purchasing decision to boost our conversion rate and decrease consumer dissatisfaction when they realize they ordered the wrong product - enter the Sewell Cast.
The Sewell Cast is basically a podcast in which we highlight our most popular products and newer products that we are carrying that may be hard for our customers to fully understand with a few lines of text. We understand that it is not very likely that a huge number of people will actually subscribe to our podcast and listen to us talk about the products we offer and some emerging technologies.
So why are we doing the Sewell Cast? Check out our HD DVI Network Media Player and look at the bottom of the product description. Users can press the play button (this requires the latest ActiveX drivers to be installed) and stream the podcast that deals with this product.
It goes well with our history of experimenting with new communication opportunities - for example, we were one of the first internet retailers to offer live chat directly on our site with knowledgable, technical employees. I will keep you updated on the success of the experiment.
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