Preston Wiley - My lesson in misspellings
The other day I was sifting through my referral logs and I noticed a surprising trend - more often than not when somebody found my site by searching for my name they weren’t searching for “Preston Wily” (the right way to spell my name), but “Preston Wiley.”
So what does this mean to an internet retailer (or anybody who owns a website)? Optimize your site for common misspellings of your website! This is usually surprisingly easy to do and, if you’re like me, could possibly drive more traffic than the correct spelling.
By the way most of the other Preston Wiley’s are smarter than me - I found a doctor, a programmer, a webmaster… maybe I should change my name.
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You don’t do too bad (currently # 30) for “Preston”. With some work you could probably claim it.
Comment by Jordy — June 25, 2007 @ 10:06 am
Good call, Jordy - I hadn’t even thought about optimizing for Preston. As a side-note this post helped me pop on google for “preston wiley”
Comment by admin — June 25, 2007 @ 10:10 am
Very interesting… Definately a good suggestion…wouldn’t have thought of it…
Comment by David Lay — June 27, 2007 @ 12:55 pm
Preston,
I’ve been looking into optimizing Kellerblog for misspellings but I’m up against some pretty big other John and Jon Kellers… Either way I thought it would be a fun project. Any thoughts?
Comment by Jon Keller — August 3, 2007 @ 7:08 am