Quantcast - a great free tool
I’ve been playing around with Quantcast a little bit today and I have to say that I’m pretty impressed. It is a free tool that gives you some drill-down analytics for your own site and, more importantly, for your competitor’s sites.
The data doesn’t look accurate to me (some races seem over-represented and the income estimates look low) but it seems to be relatively accurate. In other words I compared a few sites that I own and know the traffic levels for and their guesses at my traffic were wrong in total numbers, but correctly ranked my sites in terms of relative traffic.
I have done a number of presentations with companies like hitwise and I really hope that this catches on since most competitive keyword and analytics research is very expensive.
via Paul Allen
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I had a quick look and not bad at all for a free service.
For a comparison, have a look at the Trellian Competitive Intelligence solution which is at a much more affordable price than Hitwise.
Cheers
Hilton
Comment by Hilton Rutgers — January 21, 2007 @ 9:11 pm
I was going to wait until you got back to show you this site: http://snapshot.compete.com
It lets you enter multiple sites (like for example, sewelldirect and one that rhymes with BAMelectronics) and see how you compare. Pretty interesting stuff.
Comment by Sam — January 22, 2007 @ 1:42 pm
Compete recently launched its SnapShot service that is providing premuim web analytics for free. You’ll find the numbers signfigantly more accurate compared to Quantcast. Take a look at: snapshot.compete.com
The collective “Quantified” sites is a great idea though. I hope QC continues to encourage web operators to share their internal metrics.
Comment by TJ Mahony — January 23, 2007 @ 8:16 am
I thought you weren’t a Paul Allen fan and now you are pulling from his blog…Who’s the real internet marketer here??
Comment by David — January 27, 2007 @ 7:52 pm