Separate management of search and content match in Google
When I was at Search Engine Strategies in San Jose a few months ago I talked about Google not letting advertisers manage search and content match bids separately. To manage them separately advertisers had to do an inconvenient workaround that required setting up two separate campaigns and disabling content match on one of them.
It’s nice to see Google taking this step - content match is not typically as effective as search, but now you can evaluate the effectiveness separately and possibly find some success with content ads.
8:51 pm
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