http://www.prestonwily.com/archives/skus-the-more-the-merrier Marketing, experiences, random thoughts... Fri, 25 Jul 2008 10:32:43 +0000 http://wordpress.org/?v=2.2.3 http://www.prestonwily.com/archives/skus-the-more-the-merrier#comment-298 Jon Payne Fri, 27 Jan 2006 14:19:24 +0000 http://www.prestonwily.com/archives/skus-the-more-the-merrier#comment-298 Excellent post. Regarding the SEO benefits, more products also means more opportunities for someone to value your pages, and perhaps link to one of them. More links into the site will help your search rankings, not just for the product they linked to but the whole site in general. More pages (via more skus) also gives you more opportunities to maximize internal linking for both SEO and usability - if someone finds a large blue widget you should have a link on that page to the sku page for the similar large green widget you offer. It'll help rankings and may help conversions too. Excellent post. Regarding the SEO benefits, more products also means more opportunities for someone to value your pages, and perhaps link to one of them. More links into the site will help your search rankings, not just for the product they linked to but the whole site in general. More pages (via more skus) also gives you more opportunities to maximize internal linking for both SEO and usability - if someone finds a large blue widget you should have a link on that page to the sku page for the similar large green widget you offer. It’ll help rankings and may help conversions too.

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