Snap.com - revolutionary?
A lot of people have been talking about snap.com’s “revolutionary” advertising model where the advertiser only pays when a sale is made. As an internet marketer, obviously this is an attractive model - it takes the guessing game out of marketing and allows for easier cost projections - especially in industries where CPA’s (cost-per-acquisition or cost-per-action) can vary between 2%-70% of the total purchase price of goods.
But is this new idea revolutionary? Is snap offering something that you can’t find anywhere else?
No - they are simply acting as an affiliate. I do applaud snap.com for implementing the model, but it is a model that is almost as old as the internet itself. Their innovation, in my opinion, is combining an affiliate model with search. This is a cool idea, but let’s not overestimate their “new idea” of only charging advertisers when the advertisers actually book a sale.
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