Social Shopping
Traditional brick and mortar retailers fear pureplay internet retailers for obvious reasons - the concept fo the Magic Mirror social shopping experience shows at least one way that brick and mortars may harness technology to compete for business.
Apparently this is how it would work:
1) You go to the mall and try on clothes.
2) Outside of the dressing room there are a bunch of mirrors that also transmit your image over the internet.
3) You invite your friends (and hopefully nobody else) to view the webcams and text message you comments.
4) You avoid awkward pauses from your friends (or wife) when you wear your new outfit.
What surprises me most is that social shopping hasn’t really caught on with internet retailers yet and traditional retailers are already recognizing the potential.
via Engadget
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I was surpised when my friend told me he keeps a public wishlist on Amazon. He and his girlfriend both have one, so Christmas shopping and Birthday shopping is really easy.
I’ve never seen anyone else do that, but apparently Amazon has the capability.
Comment by Sam — January 19, 2007 @ 1:22 pm