Some people don’t “get it”
With the explosive growth of internet retail I always kind of wondered why more traditional retailers weren’t decimating their online counterparts with better websites (with the obvious advantage of better distribution).
Over the past few years we have seen more and more retailers turn to the internet and actually do a pretty good job. I would put Target, Best Buy and (begrudgingly) Walmart on that list.
The bigger question, really, is can old companies adapt and compete when all the rules change? We know from history that some can, and some can’t.
Maurice Levy is a good example of somebody who really gets the new digital era. As the CEO of the 4′th largest advertising company in the world his ability to innovate and maintain his company’s dominance in traditional media should be frightening to would-be competitors. (Note: he has been known to criticize the web 2.0 business model, but come on, who wouldn’t?)
We have a lot of examples, however, of people who really don’t get it - and when I read things like Donald Trump’s assessment of email in the work place I breathe a big sigh of relief…
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[…] Internet Marketing for Internet Retail : The Preston Blog wrote an interesting post today on Some people don’t “get it”Here’s a quick excerpt With the explosive growth of internet retail I always kind of wondered why more traditional retailers weren’t decimating their online counterparts with better websites (with the obvious advantage of better distribution). Over the past few years we have seen more and more retailers turn to the internet and actually do a pretty good job. I would put Target, Best Buy and (begrudgingly) Walmart on that list. The bigger question, really, is can old companies adapt and compete when all the rules ch […]
Pingback by Donald Trump » Some people don’t “get it” — December 19, 2007 @ 11:27 am
Web 2.0 has a business model?
Web 2.0 Business Model:
1. Start company, get lots of investment
2. Get users
3. ???
4. Profit!
I don’t think anyone has figured it out yet. Maybe 3 is “sell to google.”
I thought Donald Trump’s blog post was pretty interesting (because blogging at work isn’t nearly the waste of time that business email is).
It remind me of a letter from Donaldford RiddleTeets Macheesmo dated April 1, 1843. He says:
“I nary procure usage of a telegraph for import business communications. Why, If I need to communicate with someone, I simply post a letter via the pony express! It’s a huckleberry above a persimmon!”
Comment by Sam — December 19, 2007 @ 5:37 pm
Haha - point well taken on the web 2.0 business model. If I could just figure out steps 1-3 I think I would own step 4.
Comment by Preston — December 19, 2007 @ 5:39 pm
I classify the Wal-Mart site as a “guilty pleasure!” I hate to admit it but they have one of the best online stores I’ve ever seen. I think it is infinitely better than Target. Most big retailers are utterly clueless. You are lucky to see their latest ad flyer…
Comment by Alive Worldwide — January 1, 2008 @ 3:41 pm
Five Reasons Why Email Is The Cheapest Avenue For Marketers…
Computers with its advent has taken a toll as well as in the field of marketing at last. E-mail known also as electronic mail, is becoming as an essential avenue of marketing on internet….
Trackback by Email Marketing Companies Compete — February 29, 2008 @ 9:52 am
I think that it certainly is a very weighing decision for a retail giant to have to make a change to their online presence. I’m certain they have a room full of people just doing statistics on that matter, and only when the cost of not making the change starts to tip the scale, then do they change. Big lumbering giants move slowly and cautiously, hence their long life.
Comment by Mike — March 31, 2008 @ 9:13 am
@Mike - I don’t know, I think a lot of big companies really just have a hard time understanding how new trends are going to help them. Then again there are mammoths, like Cisco, who seem willing to innovate and maintain a flat management structure which helps encourage innovation.
Comment by admin — April 2, 2008 @ 4:27 pm
make money…
The owner sat on this property for 54 years and although they will still make money on the sale, they would have made much more if the property came on the market say 2 years ago. Houses similar to this were selling for 400- 500k back in the early 2000…
Trackback by make money — April 7, 2008 @ 6:12 pm