Television Preview - lame
My wife and I got a letter in the mail the other day saying that some company called “Television Preview” wanted our opinions on new shows that networks were considering. It sounded like a pretty fun night - we just had to show up at a hotel in Salt Lake and watch some 30 minute shows and tell them what we thought. The only thing that I thought was weird was that the letter said that “Television Preview” would show us television shows with the commercials in them, just like we would see at home. They even told us to wear whatever we wear to watch tv - I guess they’re lucky we didn’t go.Before we headed over to the hotel for a “free” night of entertainment, I decided to look up some information on “Television Preview” online. Here are the first 3 sites that I found (that were not actually “Television Preview” themselves):http://teevee.org/archive/2001/05/09/http://www.nowtoronto.com/issues/2000-09-07/news2.htmlhttp://www.nfcg.org.uk/ConsNews/cn197p12.htmSo what’s the scam here? Well, they’re not trying to sell you anything (they make this abundantly clear on their own website - probably because it’s the only thing they have going for them). Advertisers pay them to embed commercials in their “pilot programs” (some of which are over 10 years old and have already actually aired) and give you a survey to fill out before and after the shows. They try to figure out what kind of impact the ads have on you.These people are feeding on our natural instincts to share our opinions. We feel important deciding what programming will and will not be aired. “Television Preview” should be more straightforward in their approach - I’m surprised more people aren’t upset with their questionable tactics.Marketing research is important to any marketer - the moral of this story is that you should be honest and straightforward when gathering such information. Also, be smart - my wife noticed that while the return address for Television Preview said they were located in Hollywood, the mail stamp showed that it originated in Indiana. Thank you, Google, for saving me from a wasted Friday night!Side note: We ended up seeing the documentary “The March of the Penguins” instead - it was great.
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Television Preview…
A friend of the BlueEyedGirl got tickets in the mail from a company that offered you an evening with the “sole purpose of testing material being considered for broadcast. By participating in the Television Preview screening event, you have the……
Trackback by Belligerati — June 26, 2007 @ 11:18 am
I wish I had done more research. I went and left early. I stole a bunch of their pens on the way out because I wanted some benefit from attending. The accounts you read online are right on. Don’t ever go to one of these things. I hope they go out of business.
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Comment by ebiz — September 1, 2009 @ 12:07 pm
I’m glad I did my research on this. The letter looked bogus and the address on the letter didn’t match the address on the website. The website even looks lame. Didn’t feel comfortable. Thought it was some kind of sting or something. You never know. Thankx to everyone that submitted their comments. I was very interested in this too.
Comment by Beverly — September 1, 2009 @ 3:47 pm
Thanks for posting this! I was mailed tickets to Television Preview event and was considering going. Now I now it’s a total scam. Thank you
Comment by rachel — October 31, 2009 @ 1:35 pm
Thank you for sharing.
Comment by tiffany jewellery — November 11, 2009 @ 8:21 pm
[…] that it wasn’t a time-share scam, but when we got home we were stunned at all the websites complaining about this company. My recommendation is to not go to this if they invite you. It was misleading, […]
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Comment by Yahoouj — February 22, 2010 @ 7:05 pm
We’ve been twice and saw the same shows. We’re trying to get tickets for a 3rd time to see if we can get thrown out for heckling. We enjoy filling out the comments in a humorous way.
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