The power of internet marketing
My sister has a 5-year old kid who likes playing games on nick.com (of course only when he can’t play games on my “video game phone” - yeah, all those features packed in a Treo and all it looks like to them is a video game phone - nice one).
Apparently when games are loading a commercial plays - my nephew saw a commercial for Charmin Ultra. Since that time he has become a brand marketer’s dream come true - he told his mom that Charmin is the best because it’s softer and you can use less.
I’m pretty impressed with the power of this marketing tactic. This ad had his attention like no TV ad would because he was intently watching the screen waiting for his game to load. If you are involved with brand marketing consider contextual video advertising - it might just make a few mini fanboys.
On an unrelated note this same sister has a new website about string teaching - she’s taught orchestra and is a super awesome viola player or something.
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Pingback by The power of internet marketing — July 9, 2007 @ 12:18 pm
Charmin Ultra is more absorbent than the leading regular brands. Your family will adore the comfy feel. ™
Comment by Sam — July 9, 2007 @ 12:26 pm
Hahahha - nice one, Mr. Sandwich. Apparently the commercials are pretty effective.
I must admit we always buy Charmin Ultra.
Comment by admin — July 10, 2007 @ 5:26 pm
I don’t know about Charmin lasting longer…but it is soft!
Comment by Jen — July 31, 2007 @ 4:24 pm
Can i know what is the use of it?
Comment by SylviaVictor — August 2, 2007 @ 11:07 pm