Comments on: Using Google rankings to sell? http://www.prestonwily.com/archives/using-google-rankings-to-sell Marketing, experiences, random thoughts... Thu, 20 Nov 2008 13:05:03 +0000 http://wordpress.org/?v=2.2.3 By: Dave Bascom http://www.prestonwily.com/archives/using-google-rankings-to-sell#comment-12139 Dave Bascom Tue, 08 May 2007 15:37:21 +0000 http://www.prestonwily.com/archives/using-google-rankings-to-sell#comment-12139 Yeah, the ones who claim traffic and rankings don't matter say that because they don't know how to get the top rankings, so they don't know any different, or they're just trying to smooth-talk their clients into sticking with them regardless of results. There may be some truth to the "rankings don't matter" argument--if you consider that you could have top rankings for a bunch of crappy keywords, but they won't drive any traffic if no one is searching on them. Rankings for the RIGHT keywords do matter. Also, regarding conversion rates, of course conversion rates are important, but I'd rather have a conversion rate of 1% on 1 million visits than a 100% conversion rate on 100 visits--so yeah, traffic matters. Yeah, the ones who claim traffic and rankings don’t matter say that because they don’t know how to get the top rankings, so they don’t know any different, or they’re just trying to smooth-talk their clients into sticking with them regardless of results.

There may be some truth to the “rankings don’t matter” argument–if you consider that you could have top rankings for a bunch of crappy keywords, but they won’t drive any traffic if no one is searching on them. Rankings for the RIGHT keywords do matter.

Also, regarding conversion rates, of course conversion rates are important, but I’d rather have a conversion rate of 1% on 1 million visits than a 100% conversion rate on 100 visits–so yeah, traffic matters.

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