Yahoo and page views
Over the past couple of weeks I have seen a ton of reports showing how much “market share” Yahoo has been losing because they have less pageviews than other competitors.
I know quite a few people who use Yahoo email and I’ve seen the new AJAX-y interface which actually looks pretty nice. The result is less pageviews (since users don’t have to refresh the page for every email message).
Yahoo had to make a tough decision before rolling out the new web client - did they want to make a better user experience or boost up their pageview statistics at their user’s expense. Fortunately Yahoo chose the former and is providing a better user experience.
Unfortunately a lot of people are capitalizing on this decision and not-so-user-friendly sites are claiming more traffic because they force their users to refresh the page in order to get anything done. Some even go as far as to auto-refresh the page every six seconds - definitely not an improvement to the user experience!
Matt Cutts, characteristically showing that he has a brain despite the fact that he is a high-profile Google engineer, comes to Yahoo’s defense on the pageview metrics. Hopefully more high profile techies will recognize that Yahoo is willing to take some heat on metrics to improve the Yahoo experience - perhaps YHOO trading near their 52-week low is a good buy afterall.
1 Comment »
RSS feed for comments on this post.
| TrackBack URI
You can also bookmark
this on del.icio.us or check the cosmos
Systematic approach to home improvement…
It is really a good idea to get your old home renovated and improved rather than selling it off and buying another home. If you are satisfied and happy in the area you are living in, there is no valid point to sell your home just because it has become …
Trackback by Home Improvement Retail — February 6, 2008 @ 9:46 pm