Yahoo index last night
According to the Yahoo search blog, Yahoo made changes to their index last night. Comments from readers of the blog indicate that many people saw their rankings slip.
This doesn’t really surprise me - most of the guys who are active in the search blog are SEO guys that chase the algorithm for higher rankings. There’s nothing wrong with doing this, but when you do this, you need to remember that you are at the search engine’s mercy to not make drastic changes to the algorithm. So when Yahoo makes a significant change in the way the index ranks pages, these guys who have “cracked the code” are going to see their results drop.
Personally, this recent change in the index has helped PlainAdvice and this blog. My theory is that the changes to the index actually helped me because any SEO I have done has been natural - using bold text on keywords, writing rich content, having a lot of text, relevant links, etc. So while chasing the algorithm may give you a spike in the short term, recognize the importance of also doing these other simple things that will more than likely increase your rankings over the long term.
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